Tuesday, July 21, 2009

New Project 2 concept (to be reviewed for approval)

Muscles- Icecream is a snapshot of behaviour in society today. The song deals with issues surrounding social expectations, awkwardness, silence, paranoia, fear, anxiety, hope, identity, happiness, and kindness. I want to create a short animation that deals with these themes and is synchronised to the song.

The animation will draw out the themes and issues dealt with in the song. The intention is to create a highly polished animation that makes commentary on society today, but also appears fun and glossy. The biggest theme present will be of superheroes and villains. Most of all, the animation sets out to answer the questions: how does icecream save the day, and how did it save the day last time? The style will have this bubblegum-gloss to it with shiny vector shapes and bright colours, but also have this uneasy undertone of repression. This will be achieved mostly by designing the crowd of people wandering the streets to appear cute and glossy, while also looking confused and sad. Exaggeration will be another key tool in portraying the issues dealt with in the song, using exaggerated facial expressions and features.

Here's a link to the song. As far as I can tell, there isn't actually an official video clip for the song, which is unfortunate because it's deserving of one: http://www.youtube.com/watch?v=3_eyfvYdAiU

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